The robots hailed from the planet GoBatron and were divided into two factions, the heroic Guardians and the villainous Renegades. ![]() ![]() The cartoon and movie set up a continuity for the toys. Seriously, the ‘Transformers’ get dinosaurs and these guys get rocks?). Like ‘Transformers,’ the GoBots were featured in both an animated series ‘Challenge of the GoBots’ and an animated cinematic movie ‘GoBots: Battle of the Rock Lords’ (which introduced a new set of robots that excitingly transformed into rocks. The company has just filed for new trademarks on ‘GoBots’ that would allow for the “distribution of motion pictures, on-going television programs” as well as “toys, games and playthings, namely toy vehicles and accessories for use therewith.” With the massive success of the ‘Transformers’ movies, which while reviled by many, making money hand over fist, Hasbro is eying ‘GoBots’ as another possible cash cow. ‘GoBots’ is essentially an 80s footnote.īut in 1991, Hasbro bought Tonka and thus inherited the ‘GoBots’ brand, which they decided to fold into ‘Transformers’ continuity, deeming the smaller vehicles to be from a parallel universe. ‘Transformers’ never really went away and is just as huge today as it was in the 80s, if not more so. ![]() Hasbro’s line was dubbed ‘Transformers,’ while Tonka’s Hot Wheels-sized version were the ‘GoBots.’ At the end of the day, however, ‘Transformers’ which were much larger and more intricate, trounced ‘GoBots. Both Hasbro and Tonka decided to import toys from Japan that featured a unique innovation– they could transform from vehicles into robots. It was one of the biggest– and most lopsided– rivalries of the 80s.
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