![]() Creating company branding and positioning statements.Work included all aspects of marketing and public relations from From May 2012 to May 2016 (4 years 1 month) Rockville, MarylandManaging Director Aduro Created and executed strategic marketing and public relations campaigns for clients ranging from start-ups to $100 million organizations in a wide variety of industries including nonprofits, financial services, biotech, commercial real estate. Ĝreated strategy and launched thought leadership content, including the company’s first industry report on controlled substance e-prescribing.Planned, built, and launched webinars, email campaigns, and other lead generation campaigns.Project manager for the launch of a completely redesigned corporate web site.Led the organization’s first major rebrand.ěuilt and managed demand generation programs, consistently exceeding lead generation goals across target markets.Led a team of email marketers, content creators, and graphic designers supporting the company's three primary target markets: hospitals, ambulatory practices, and electronic health record (EHR) partners.From May 2016 to March 2018 (1 year 11 months) Rockville, MarylandMarketing Communications Manager, Team Lead (Previous role: Marketing Communications Manager) DrFirst Led strategy, messaging, and execution for more than 50 annual conferences and events ranging from regional tabletop conferences to large health IT events, including HIMSS and MUSE.Key contributor to the company’s Opioid Task Force, positioning DrFirst as a leader in the fight against opioid over-prescribing. ![]() Planned, organized, and launched the company’s first channel partner conference.Managed a team of internal and external content writers, SEO experts, event marketers, graphic designers, and public relations agency. ![]()
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